AYA Fashion
- #Adobe XD
- #Photoshop
- #UI/UX Design
Overview
AYA is an online fast fashion shopping app, where people can find comfy, and affordable clothing. Founded this year in 2022 and being relatively new to the online clothing market, Aya's branding strategy encompasses a trendsetter and youthful approach. AYA is a hybrid applications which is based on the websites packaged into a native wrapper. Users are able to download the app through both iOS and Android platform.
Process
After the first team meeting, as an UIUX designer/graphic designer for this project, I started off by identifying our user and organizational goals. Then set our value proposition and target audience for the App. After, I started to develope the low-fi wireframes for the app based on our research and our agreed upon app features.
Final Creation
Once all the assets were gathered, the final phase for the high-fi wireframse and App mock-ups were created. Images and content were putting together accordingly. From the high-fidelity wireframes, the App prototypes were created and tested by our group members.The main intent of the design and mock-ups phases were to let people be more interested to know our brand and purchase our products.You can view the live XD site down below